STORE OPENINGS & ACTIVATIONS

COMMUNITY BUILDING

STORYTELLING & FOUNDER PROFILING

WHAT I CAN DO FOR YOU

CONTACT

BRAND MOMENTS

VESTIAIRE COLLECTIVE ART WALK
 VIA CSPR

During Gallery Weekend Berlin, an exclusive art walk for Vestiaire Collective brought together a curated circle of 15 leading voices from fashion, art, and design. Set across selected galleries and shaped as a cultural experience, the walk connected contemporary art, fashion, and the local creative community. Guests were styled in Vestiaire Collective looks throughout the experience, allowing the brand to become part of the visual narrative. The result was a subtle yet impactful format that strengthened cultural relevance, built brand trust, and evolved into a recurring series highly sought after within Berlin’s creative community.

PRODUCTION
GUEST MANAGEMENT
PRESS HANDLING
SEEDING

BRAND MOMENTS & EVENTS

ARMANI BEAUTY x BERLINALE 2025 + 2026
VIA TPA PR

Marking Armani beauty’s ongoing partnership with the Berlin International Film Festival, the brand hosted its annual main event during the 75th and 76th Berlinale, welcoming over 1,500 guests from film, fashion, and culture. The guest list brought together local celebrities, international talents, and global Armani beauty ambassadors, creating a high-visibility moment at the intersection of beauty, cinema, and cultural influence. 

VIP shuttle coordination throughout the evening was handled by me to ensure a seamless and elevated experience for all high-profile attendees. The event received broad national and international media coverage and further strengthened Armani beauty’s cultural presence during Berlinale.

HEAD OF SHUTTLE COORDINATION 
GUEST MANAGEMENT

PRESENCE GMBH x ZURICH
THE LOST SENSE EXPERIENCE
 VIA MARATHON STUDIOS

The Lost Sense Experience was conceived as a three-day multisensory exhibition at the Julia Stoschek Foundation. Blending art, AI, and interactive stations, the experience invited visitors to engage with the often-overlooked sense of smell, from visualised scent memories to the creation of their own AI-generated fragrance. The opening welcomed over 500 guests, creating a highly visible moment at the intersection of culture, technology, and emotional brand storytelling. By translating a complex health-related topic into an immersive cultural experience, the project gave Zurich a distinctive presence while connecting the brand to memory, care, and human connection.

GUEST MANAGEMENT 
ACCREDITATION
ON-SITE EVENT SUPPORT

STORE OPENINGS & ACTIVATIONS
MAANESTEN I WESTWING I KADEWE I RAY-BAN 

Store openings and retail activations for clients including Maanesten, Ray-Ban, KaDeWe, and Westwing were developed as curated brand experiences across Berlin, Hamburg, and Munich. With a focus on guest strategy, talent relations, press visibility, and on-site atmosphere, each project was designed to bring the brand into direct conversation with its local audience. Ranging from intimate gatherings to high-impact launches, these experiences generated momentum, strengthened awareness, and created memorable moments that felt elevated, authentic, and culturally relevant.

STRATEGY AND CONCEPT
PRODUCTION
GUEST MANAGEMENT

COMMUNITY BUILDING & TALENT COLLABORATIONS

Talent collaborations and community-building formats are built around carefully selected personalities with a strong sense of style, credibility, and audience trust. From actors and artists to creators and tastemakers, each partner is chosen to bring the brand story into a more personal and relatable space. The focus is not only on reach, but on building a community around the brand through relevant voices, shared cultural interests, and authentic storytelling. By connecting brands with talents whose audiences naturally align with their world, these collaborations strengthened desirability, deepened engagement, and brought brands closer to communities that genuinely connect with their values.

COMMUNITY STRATEGY & CURATION
TALENT COLLABORATIONS
CONTRACTING

STORYTELLING & FOUNDER PROFILING
GUYA MERKLE, FOUNDER OF VIERI FINE JEWELLERY & EARTHBEAT FOUNDATION

Storytelling and founder profiling are developed to give brands a clear voice, a distinctive point of view, and a more personal connection to their audience. For clients such as Vieri Fine Jewellery, this approach has helped position founder Guya Merkle as a relevant voice in the industry, securing placements in major news and TV formats. From press interviews and personal positioning to campaign messaging and brand background stories, the focus is on translating identity, vision, and expertise into narratives that feel credible, relevant, and memorable. This helps founders gain visibility beyond the product itself while strengthening the emotional and cultural depth of the brand.

FOUNDER POSITIONING
STRATEGIC STORYTELLING
INTERVIEWS & BRAND FEATURES

WHAT I CAN DO FOR YOU

ACCESS - TO A STRONG NETWORK OF DIGITAL TASTEMAKERS, OPINION LEADERS, VIPS, LOCAL PARTNERS AND LEADING PRESS IN THE DACH REGION

MEDIA RELATIONS - SECURE BRAND FEATURES, INTERVIEWS AND PRODUCT PLACEMENTS BEYOND THE TRADITIONAL CONTEXT

BRAND MESSAGING & STORYTELLING - CREATING ENGAGING NARRATIVES THAT RESONATE WITH YOUR' AUDIENCE AND STRENGTHEN YOUR BRAND IDENTITY

BRAND EXPERIENCES - CONCEPT DEVELOPMENT, CREATIVE SUPPORT AND CULTURAL PROGRAMMING FOR EVENTS, POP-UPS AND LOCAL ACTIVATIONS

LOYAL ALLY - A TRUSTFUL PARTNERSHIP TAILORED TO YOUR NEEDS AND GOALS

WITH A SHARP EYE FOR PEOPLE, PLACES & CULTURE.